Team Profile

George Budiman

George Budiman graduated from Singapore NAFA Nanyang Academy of Fine Art 1993, worked for a few prominent business tycoon in the region, before starting his own design studio, Cynosure Design Pte. Ltd. in 1998. His unique design style received several awards from 1999 to 2001.

George then ventured into China 2002 to set up his office, Budiman Design (Shanghai) Ltd counting MNC, Real Estate firms, Banks, and Corporate VIPs as clients.  In 2003 Malaysia Cynosure Design SDN BHD was set-up, and from 2004 to 2006 he won several design awards for his F&B designs. He won the Overall Design Excellence award and Best Malaysia Tourism Bar award.

Beside his very busy work and travelling schedule, George was very committed to the Society of Interior Designers Singapore (SIDS) and was in the Executive Council from 1999 – 2004 as Treasurer and Chairman of Charity. In 2007, he served as Founding Executive Members of  INTERIOR DESIGNERS CONFEDERATIONS OF SINGAPORE (IDCS). In year 2011 he created the first IDCS publication “ Vitrine”. An annual publication showcasing prominent & emerging designers.

In 2012, George founded the Asian Creative Industry Alliances (ACIA) with the strong Support of the Shanghai Government, Industry and DesignSingapore Council. As Chairman of ACIA, he organized the ACIA’s first “ POWER OF CREATIVE DESIGN INDUSTRY” Summit @ Shanghai. It received coverage from by several CHINA and SINGAPORE media as an influential creative industry event in 2012. He was also appointed as Creative Development Chairman for DESIGN S (an alliance of nine design association in Singapore).

In 2013, he organized the ACIA’s “FUTURE Of ASIA Design” conference in Shanghai with the support of Singapore Tourism Board. George Budiman was elected IDCS president for year 2013 – 2015. George is Chairman of  the IDCS – ACIA 2014 Design Summit during the Singapore Design Week 2014.

Caelan Xie, Chief Operating Officer

Caelan Xie has worked in the interior design field for over 18 years, building an impressive body of work across the globe. From prominent property developments to high-end hospitality projects, Caelan has adroitly overseen the design and visual communication for commissions. Clients appreciate Caelan for his exceptional talent, attention to detail and ability to think out of the box.


Darwin C Cruz, Deputy Design Director

After graduating with an Architectural degree from the Philippines, Darwin is now based in Singapore and has been instrumental in projects such as the Orchard Hotel, Grand Copthorne Waterfront Hotel, Marina Bay Residences, Marina Bay Suites.